Results

The full funnel.
Real numbers.

From first message to published ad. The figures below come straight from the work across two live D2C brands.

The funnel

From first message to published ad.

Deliverables across two D2C brands, end to end. The top of the funnel narrows from everyone we screened to the creators we activated; every step below is work we did, and content our clients now own.

influencers sourced & screened0
outreach conversations0
deals closed0
partnership ads produced0

And it keeps running: new ready-to-publish partnership ads land every month.

aggregated across two D2C brands

€0k+
affiliate revenue generated
–2.5×
average blended ROAS on partnership ads
€0k+
managed ad-spend / month

Case 01 · D2C · consumer e-commerce

A productivity D2C brand

From a standing start to a creator roster that sells every week, without the founder touching outreach, deals or shipping. Ad-spend deployed profitably across activated creators and two distinct audience personas.

0+
creators activated
average ROAS
€0k
managed ad-spend / month
0
audience personas served
Affiliate revenue, ramping with the roster first 12 weeks · indicative curve
wk 1 wk 6 wk 12 affiliate revenue / week (€)

curve shape is illustrative; the trajectory reflects how revenue compounds as the roster grows

Figures are specific to this brand and shared with their permission, anonymized. Outcomes depend on brand, product and offer. We'll talk about what's realistic for yours on the call.

Case 02 · D2C · niche product

A health brand

A niche product with a scattered creator landscape. Our job here: find the right voices across platforms, open new European markets through the creator programme, and manage a long tail no in-house team has time for.

0+
creators activated
average ROAS
IT / FR
new markets opened

One source of truth

A long tail kept warm

Every activated creator carries tracked links, agreed terms and a full message history, managed in one place so nothing goes cold between launches.

Multi-platform

Instagram TikTok YouTube

One partner, one source of truth, regardless of where a creator posts. The long tail stays warm: agreed terms, steady follow-ups, content that keeps trickling in.

Want a funnel like this
for your brand?