About Valawa
How we work
Creators earn per sale, and our own incentives sit alongside the results we produce, not a flat retainer that bills the same whatever happens.
Every order is tracked to the content that drove it. The figures we show are real client data, summed, never a forecast dressed up as a result.
Real creators make the content. We use software to source and run the program at scale; it never writes or fakes the creative itself.
Why "Valawa"
"A bit of everything," and for years that's exactly what the work was: an online supermarket, SaaS, e-commerce, a string of freelance projects. Mostly performance marketing, where the numbers decide what stays. Across all of it, one lever moved the needle every time: authentic creator content.
Doing it by hand doesn't scale, so we built the system. Valawa sources creators, runs the outreach, tracks every order back to the content that drove it, and turns the best performers into partnership ads. People make the judgement calls; the software runs the grind. One partner, running the whole creator engine, handing you the outcome.
Who you'll work with
5+ years in performance marketing, an e-commerce brand owner and freelance digital marketer, now building Valawa.
As an e-commerce founder, I face the same strategic challenges you do. We build your brand-ambassador creative engine together, and I'll gladly think strategically alongside you.
Being active in digital marketing for over 5 years, there's one lever that constantly moves the needle: high-quality content that resonates with your niche. Creating that is incredibly time-consuming, and finding that out the hard way made me realize this process should be easier.
So I built the system that does the hard part, and made it a win-win for everyone in the chain: creators earn every time their content sells, the brand gets content and ads that actually convert, and we keep the whole engine running. When all three sides win, the work doesn't stop.